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RECENT TRENDS IN MARKETING- VOLUME II

RECENT TRENDS IN MARKETING- VOLUME II

DEPARTMENT OF COMMERCE SFS

31,11 €
IVA incluido
Disponible
Editorial:
Notion Press Media Pvt. Ltd
Año de edición:
2026
Materia
Educación pedagogía
ISBN:
9798906067067
31,11 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Recent Trends in Marketing and Human Resource Management - Volume II presents a collection of scholarly research highlighting the latest advancements and emerging practices in marketing and human resource management. The volume explores contemporary topics such as digital transformation in marketing, customer relationship management, influencer marketing, strategic human resource management, workforce diversity, employee well-being, HR technology, and organizational sustainability. Combining theoretical insights with practical perspectives, this book serves as a valuable resource for academicians, researchers, students, and industry professionals seeking to understand the evolving dynamics of marketing and human resource management in today’s competitive business environment.

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Otros libros del autor

  • RECENT TRENDS IN MARKETING AND HUMAN RESOURCE MANAGEMENT- VOLUME I
    DEPARTMENT OF COMMERCE SFS
    Recent Trends in Marketing and Human Resource Management - Volume I is an edited volume that presents contemporary research and emerging perspectives in the fields of marketing and human resource management. The book covers key themes such as digital marketing, consumer behaviour, branding, social media marketing, talent management, employee engagement, HR analytics, leadership...
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