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Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era

Jason Phillips / Robert Alan Brookey / Timothy Pollard

77,78 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Television
ISBN:
9781032428673
77,78 €
IVA incluido
Disponible

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

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Otros libros del autor

  • Reasserting the Disney Brand in the Streaming Era
    Jason Phillips / Robert Alan Brookey / Timothy Pollard
    Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. ...