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Real Luxury

Real Luxury

M. Pinkhasov / R. Nair

60,39 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9781349484232
60,39 €
IVA incluido
Disponible

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Sobre IBD

Real Luxury  examines what a ’luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry.

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    Real Luxury  examines what a ’luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry. ...
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