Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book divides two parts. The first part , I shall explain what the strategies differences are between online and offline book shops. The second part, I shall indicate how and why online and offline publishers need to learn how to predict readers’ reading behavior.