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Raising the Corporate Umbrella

Raising the Corporate Umbrella

Don E. Professor Schultz / Philip J. Professor Kitchen

64,27 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Emprendimiento y emprendedores
ISBN:
9780333926390
64,27 €
IVA incluido
Disponible

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Sobre IBD

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

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