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Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology

Paul Hackett

240,07 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Psicología
ISBN:
9781138182691

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Sobre IBD

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

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