Inicio > Sociedad y ciencias sociales > Psicología > Quantitative Research Methods in Consumer Psychology
Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology

Paul Hackett

88,58 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Psicología
ISBN:
9781138182721
88,58 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Artículos relacionados

  • Drinkers of Infinity
    Arthur Koestler
    This selection of essays, book-reviews, broadcast talks and papers delivered to learned societies reflects the extraordinary breadth of Arthur Koestler’s interests. From the trial of Galileo to the pleasures of canoeing down the Loire, from a detailed examination of the ‘memory’ of flatworms to an equally detailed examination of the futility of quarantining dogs, the author wri...
    Disponible

    17,24 €

  • Gordy the Rabbit has ADHD
    Jessie Shepherd
    Often when people are given a mental health disorder diagnosis the weaknesses are clear and overwhelmingly emphasized, while the strengths are ignored or forgotten. The mental health children's book series 'What Mental Disorder?' challenges the stigma against therapy and diagnosis. It enlists the reader to view the character as a whole being and not as a mental issu...
    Disponible

    16,30 €

  • The Paradoxical Ego
    Eugene Halliday / Zhu Kabere
    Three particular themes are basic to this study. First, that the human race and its environment are involved in a slowly progressive process of revelation and understanding of its inherent features; and that we are all participating in this ongoing evolutionary cycle. Second, and closely related to the first tenet, man is not separable from his environment. We all share in this...
    Disponible

    14,56 €

  • On Being Human and When a Man Comes to Himself
    Woodrow Wilson
    Before he became the 28th President of the United States (1913-21), the 34th Governor of New Jersey (1911-13), or even the 13th President of Princeton University (1902-10), Woodrow Wilson (1856-1924) was a scholar and professor. In 1885, he received his Ph.D. in history and political science from Johns Hopkins University, and in 1897, he was granted tenure at Princeton Universi...
    Disponible

    6,28 €

  • Bridge Over The River Why
    David Cooper / Deborah Cooper
    'In Bridge Over the River Why, the Coopers have succeeded in a dual task documenting their own journey through the grief of losing their son Eli by suicide, while at the same time providing a valuable resource for anyone who has had to face the same terrible tragedy. They start with the premise that 'doing and feeling' are the key components of moving forward and have a core me...
  • Extraordinary Leadership
    Cher Holton
    This transformational leadership book, grounded in state-of-the-art research and proven by real-life application in the trenches, moves beyond traditional leadership theories to introduce you to seven incredible Core Abilities and shows you how to connect with them to become an Extraordinary Leader who can bring out the very best in your people.All the techniques in the world w...
    Disponible

    23,85 €

Otros libros del autor

  • Quantitative Research Methods in Consumer Psychology
    Paul Hackett
    This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches. ...
  • Qualitative Research Methods in Consumer Psychology
    Paul Hackett
    This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Research...
    Disponible

    83,57 €

  • Fine Art and Perceptual Neuroscience
    Paul Hackett
    Through the production of fine art, which is directly informed by neuroscientific and optical processes, this volume aims to fill a gap in the literature and understanding of the creation and perception of the grid image created as a work of art. Existing at the intersection of perceptual neuroscience, psychology, fine art and art history, it concerns the act of painting and th...
    Disponible

    77,70 €

  • Qualitative Research Methods in Consumer Psychology
    Paul Hackett
    This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Research...