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Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

Christine Daymon / Immy Holloway

355,16 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Empresa y gestión
ISBN:
9780415471176

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Sobre IBD

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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  • Qualitative Research Methods in Public Relations and Marketing Communications
    Christine Daymon / Immy Holloway
    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and ...
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