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Qualitative Markt- und Konsumforschung

Qualitative Markt- und Konsumforschung

Kay-Volker Koschel / Thomas Kühn

48,00 €
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Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Sociedad y cultura: general
ISBN:
9783531194295
48,00 €
IVA incluido
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Sobre IBD

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

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