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Qualitative Consumer Research

Qualitative Consumer Research

 

210,32 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9781787144927

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of 'showrooming' by consumers comparing online prices with mobile devices.

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