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Purpose-Driven Pricing

Purpose-Driven Pricing

Jagdish N. Sheth / Saloni Firasta-Vastani

60,07 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032658940
60,07 €
IVA incluido
Disponible

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Sobre IBD

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes.

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