Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Publicidade impressa
Publicidade impressa

Publicidade impressa

J.M. Mahinda Bandara

69,47 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208792817
69,47 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Este livro baseia-se na comparação de anúncios impressos publicados na Índia e no Sri Lanka, e abrange a opinião das pessoas de ambos os países sobre o anúncio impresso. De acordo com a conceção geral da investigação, o estudo analisa a forma como uma mudança nos elementos de design afecta a opinião dos consumidores na Índia e no Sri Lanka sobre o anúncio impresso. A amostra incluiu três tipos de anúncios impressos, tais como cosméticos, vestuário e jóias, e as pessoas visadas para conhecer as suas percepções sobre o anúncio impresso. A principal razão para selecionar os produtos de consumo foi a sua singularidade, comparando-os com outros produtos para satisfazer as suas necessidades psicológicas. Os meios de comunicação analisados no estudo foram maioritariamente publicidade visual, como jornais, revistas, cartazes e outdoors. Este livro será útil para as empresas de publicidade e para os estudantes de artes visuais.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Printwerbung
    J.M. Mahinda Bandara
    Dieses Buch basiert auf dem Vergleich von Printwerbung, die in Indien und Sri Lanka veröffentlicht wurde, und es deckt die Meinung der Menschen in beiden Ländern über die Printwerbung ab. Gemäß dem allgemeinen Forschungsdesign analysiert die Studie, wie sich eine Änderung der Gestaltungselemente auf die Meinung der Verbraucher in Indien und Sri Lanka über die Printwerbung auswi...
    Disponible

    69,53 €

  • Publicité imprimée
    J.M. Mahinda Bandara
    Ce livre est basé sur la comparaison de publicités imprimées publiées en Inde et au Sri Lanka, et il couvre l’opinion des habitants des deux pays sur les publicités imprimées. Conformément à la conception générale de la recherche, l’étude analyse la manière dont un changement dans les éléments de conception affecte l’opinion des consommateurs en Inde et au Sri Lanka à propos de...
    Disponible

    69,53 €

  • Reklama drukowana
    J.M. Mahinda Bandara
    Niniejsza książka opiera się na porównaniu reklamy drukowanej opublikowanej w Indiach i na Sir Lance i obejmuje opinię mieszkańców obu krajów na temat reklamy drukowanej. Zgodnie z ogólnym projektem badawczym, badanie analizuje, w jaki sposób zmiana elementów projektu wpływa na opinię konsumentów w Indiach i na Sir Lance na temat reklamy drukowanej. Próba składała się z trzech ...
    Disponible

    69,47 €

  • Pubblicità su carta stampata
    J.M. Mahinda Bandara
    Questo libro si basa sul confronto tra pubblicità a stampa pubblicate in India e in Sir Lanka e copre l’opinione dei cittadini di entrambi i Paesi sulla pubblicità a stampa. In base al disegno generale della ricerca, lo studio analizza come un cambiamento negli elementi di design influenzi l’opinione dei consumatori in India e in Sir Lanka sulla pubblicità stampata. Il campione...
    Disponible

    69,47 €