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Publicidade e promoção de vendas na era digital

Publicidade e promoção de vendas na era digital

GAMOYENI MBOYO José / MBI MBAMBI Montana Joshua

94,73 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209579974
94,73 €
IVA incluido
Disponible

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Sobre IBD

Na era digital, as fronteiras entre publicidade, promoção e comunicação interativa estão a tornar-se cada vez mais difusas. Esta obra explora a profunda transformação das estratégias promocionais através da integração de ferramentas digitais: redes sociais, marketing de influência, publicidade programática, inteligência artificial e comércio eletrónico.Com base em casos concretos e abordagens pedagógicas provenientes do terreno africano, o autor analisa como as empresas podem repensar as suas campanhas para alcançar um consumidor agora conectado, móvel e participativo.Este livro oferece uma leitura clara e estruturada dos fundamentos da publicidade e da promoção de vendas, ao mesmo tempo que destaca os novos alavancadores de desempenho proporcionados pelas tecnologias digitais.Destinado a estudantes, professores, empreendedores e profissionais de marketing, constitui um guia prático e teórico para compreender, conceber e gerir eficazmente a comunicação comercial na era digital.

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