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Public Relations

Public Relations

Barbara DeSanto / Danny Moss

127,94 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9780761948575

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Sobre IBD

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

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Otros libros del autor

  • Absolute Essentials of Public Relations
    Barbara DeSanto / Danny Moss
    Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice. ...