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PUBLIC RELATIONS

PUBLIC RELATIONS

Liévain MILAMBU MBAYA

89,70 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786206833406
89,70 €
IVA incluido
Disponible

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Sobre IBD

W coraz bardziej konkurencyjnym świecie wiele regionów świata stara się wyraźniej zaznaczyć swoją tożsamość i cechy charakterystyczne, aby zapewnić lepszą pozycję i pozytywny wizerunek swojej struktury, zarówno w oczach obcokrajowców, jak i we własnym środowisku. Jednak w dzisiejszych czasach, w dobie komunikacji, konsumenci mają natychmiastowy i spontaniczny dostęp do rzeczywistości, co ma ogromny wpływ na ich postrzeganie.Jak więc możemy nie dostrzegać przepaści, która istnieje między, z jednej strony, praktyką opartą na reprezentowaniu określonych interesów poprzez komunikację perswazyjną, która przypomina propagandę lub manipulację, a z drugiej strony dwustronną komunikacją poświęconą poszukiwaniu wzajemnie satysfakcjonującej wspólnej płaszczyzny dla wszystkich zaangażowanych stron.

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