Public Relations

Public Relations: Principles, Origins, and Practice guides readers through the multifaceted world of public relations (PR), examining its role and evolution in a society that is rapidly changing due to technological advances and cultural shifts. It offers a holistic view of PR by exploring the importance of reputation and relationships, PR’s impact on societal norms, its application in times of crises, the significance of ethics and laws, and the importance of diversity within the field.The book explores an extensive range of topics, including the key principles of communication and persuasion models and theories, the intersection of business literacy within PR practice, and the stages of the public relations process. It also addresses the impact of emerging technologies and data in PR, the dynamics of media relations, and the global landscape of public relations practices. Readers learn about current trends and issues within the industry, and the book provides an insightful overview of the diverse career paths in PR.Public Relations is particularly suited for courses in public relations, strategic communication, communication studies, marketing, and business administration programs. The content is laid out to facilitate scholarly comprehension and practical application, serving as a valuable resource for those aspiring to enter or advance in the field of public relations. This text covers the full range of topics for those interested in studying for the APR, APR+M, or Certificate in Principles of Public Relations exams.Jensen Moore, Ph.D. is an associate professor of public relations at the University of Oklahoma’s Gaylord College of Mass Communication at the University of Oklahoma. Her primary research interests are at the intersection of social media, crisis communication, and health communication. Specifically, she examines how individuals and organizations use social media for mourning, information sharing, and information-seeking following man-made and natural disasters.Bob 'Pritch' Pritchard, APR, Fellow PRSA, Captain, U.S. Navy (Retired) has 25 years of experience as a public affairs officer in the U.S. Navy and more than 20 years as a public relations educator, serving as a faculty adviser for Public Relations Student Society of America chapters and for student-operated public relations firms for those 20 years.Cynthia M. Frisby, Ph.D. is a nationally recognized authority on media portrayals of minorities, athletes, women, and teens. Her work, centering around concepts involving media literacy and cultural competency, has been highly influential and widely cited. Dr. Frisby also investigates race and gender representation in popular media and in sports media. She also conducts studies focused on persons of color and their attitudes and behaviors in response to healthcare.Meta G. Carstarphen, Ph.D., APR has served as Gaylord Family Endowed Professor at OU’s Gaylord College of Journalism and Communication for most of her 22-years in faculty/administrative positions. She has published