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Public Relations Planning

Public Relations Planning

Edward T. Vieira Jr. / Yulong Li

407,99 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032565811

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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.

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  • Public Relations Planning
    Edward T. Vieira Jr. / Yulong Li
    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality. ...
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