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Public Relations as Public Diplomacy

Public Relations as Public Diplomacy

Sandra L. Braun

117,33 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367339746

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This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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  • Public Relations as Public Diplomacy
    Sandra L. Braun
    This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. ...
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