Public Broadcasting in Africa Series

Public Broadcasting in Africa Series

George W. Lugalambi / George WLugalambi

53,90 €
IVA incluido
Disponible
Editorial:
African Books Collective
Año de edición:
2010
Materia
Estudios mediáticos
ISBN:
9781920355401
53,90 €
IVA incluido
Disponible

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Uganda’s broadcast media landscape has witnessed tremendous growth in recent years. While the public broadcaster remains the dominant national player - in terms of reach - in both radio and television, commercial broadcasters have introduced a substantial level of diversity in the industry. Public broadcasting faces serious competition from the numerous private and independent broadcasters, especially in and around the capital Kampala and major urban centres. In fact, the private/commercial sector clearly dominates the industry in most respects, notably productivity and profitability. The public broadcaster, which enjoys wider geographical coverage, faces the challenge of trying to fulfill a broad mandate with little funding. This makes it difficult for UBC to compete with the more nimble operators in the commercial/private sector. Overall, there appears to be a healthy degree of pluralism and diversity in terms of ownership.

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