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Psychologiczne sztuczki stosowane w supermarketach

Psychologiczne sztuczki stosowane w supermarketach

Michael Gstöttenmayr

49,68 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200742575
49,68 €
IVA incluido
Disponible

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Sobre IBD

Psychologia supermarketów, czyli inaczej mówiąc, jak skłonić klienta do kupienia jak najwięcej, nawet jeśli nie potrzebuje tych rzeczy od razu lub w ogóle. Od lat jest to obiecujący temat dla przemysłu wartego wiele milionów dolarów. Wielu renomowanych naukowców zajmuje się tym tematem od dziesięcioleci - czy to dlatego, że oddali się w ręce sieci handlowych, czy też po to, aby ujawnić sztuczki stosowane przez te sieci. W niniejszej książce wyjaśniono, w jaki sposób skomplikowane sztuczki psychologiczne stosowane przez sieci supermarketów, takie jak sklepy urządzone tak, aby klienci poruszali się w kierunku przeciwnym do ruchu wskazówek zegara, produkty szybko rotujące, promocje, specjalna podłoga, muzyka, zapachy, specjalne oświetlenie, zastosowanie luster nad towarami, wygląd wózków sklepowych itp., wpływają na zachowania zakupowe konsumentów i dlaczego tak się dzieje.

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