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Psychodynamics

Psychodynamics

Psychodynamics

John Tyler

15,36 €
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Editorial:
KBPublishing
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781938015243
Páginas:
416
Encuadernación:
Cartoné
15,36 €
IVA incluido
Disponible

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Sobre IBD

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

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