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Psicologia e Globalização

Psicologia e Globalização

Krista Leonela Rivera Vilchez / Mohema Alexandra Rivera Vilchez

66,91 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209445309
66,91 €
IVA incluido
Disponible

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Sobre IBD

Este livro explora a relação entre psicologia intercultural e negócios internacionais para compreender como a cultura influencia o comportamento humano em contextos globalizados. Através de teorias reconhecidas, examina a forma como os valores, as normas e as percepções moldam a comunicação, a liderança, a negociação e o comportamento dos consumidores. Também aborda a adaptação dos expatriados, a transformação digital, a inovação global e a responsabilidade social, mostrando como os processos psicológicos afectam a gestão empresarial. O livro sublinha que a inteligência emocional e cultural são competências essenciais para liderar equipas diversificadas e enfrentar os desafios actuais, enquanto a diversidade pode tornar-se uma fonte de criatividade se for devidamente gerida. Globalmente, o livro oferece uma visão holística que combina análise cultural, estratégia internacional e compreensão do comportamento humano para reforçar a competitividade e promover organizações mais éticas e inclusivas.

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