Przedsiębiorczość, marketing i polityka kadrowa firmy budowlanej

Przedsiębiorczość, marketing i polityka kadrowa firmy budowlanej

Mahesh Chougule

78,72 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208357016
78,72 €
IVA incluido
Disponible

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Sobre IBD

Marketing powinien zostać zaakceptowany jako uzasadniona funkcja na wszystkich poziomach firmy, profesjonalna edukacja i szkolenia muszą zostać poddane przeglądowi, aby odzwierciedlić więcej elementów zarządzania, takich jak zarządzanie strategiczne, którego kluczem jest marketing, a relacje firma-klient zostały ujawnione w badaniu jako najważniejsza strategia marketingowa, która może poprawić wyniki marketingowe firm wykonawczych. Wykonawcy powinni zatem ustanowić dobre i długoterminowe relacje ze swoimi klientami, a decydenci powinni zapewnić, że wykonawcy w branży poświęcą pożądaną uwagę marketingowi jako funkcji zarządzania. Podsumowując, wyniki badania potwierdzają, że opracowanie skutecznych strategii marketingowych zwiększa wydajność firmy i jej sukces w branży, a wpływ marketingu jest zasadniczo związany z poziomem jego akceptacji w firmie. Wyniki te dotyczą zarówno firm w krajach rozwiniętych, jak i rozwijających się, a także zarówno małych/średnich, jak i dużych firm. Branża budowlana działa w oparciu o cechy przedsiębiorcze, politykę marketingową i rozszerzoną politykę kadrową. Jednak małe branże budowlane mają ograniczenia w zakresie polityki marketingowej i związanej z zasobami ludzkimi.

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