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Prozessmanagement im vertikalen Marketing

Prozessmanagement im vertikalen Marketing

Dieter Ahlert / Stefan Borchert

72,03 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783642632044
72,03 €
IVA incluido
Disponible

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Sobre IBD

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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Otros libros del autor

  • Prozessmanagement im vertikalen Marketing
    Dieter Ahlert / Stefan Borchert
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