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Proposal Savvy

Proposal Savvy

Elise K. Parsigian

143,95 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1996
Materia
Ventas y marketing
ISBN:
9780761900276
143,95 €
IVA incluido
Disponible

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Otros libros del autor

  • Proposal Savvy
    Elise K. Parsigian
    Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advert...
  • Mass Media Writing
    Elise K. Parsigian
    This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book wi...
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