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Promotional Culture and Convergence

Promotional Culture and Convergence

Helen Powell

88,10 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Estudios mediáticos
ISBN:
9780415672801
88,10 €
IVA incluido
Disponible

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Sobre IBD

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions. 

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Otros libros del autor

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