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Profitables Markenmanagement

Profitables Markenmanagement

 

71,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783322912572
71,98 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

BBDO Consulting hat auf dem Gebiet des Markenmanagements den 'Brand-Equity-Management-Ansatz' entwickelt und erfolgreich in die Beratungspraxis umgesetzt. Ziel ist, den Markenwert von Unternehmen profitabel zu steigern. Best-Practice-Beispiele aus dem Kundenkreis der BBDO Consulting (Allianz, e-plus, Techniker Krankenkasse und Siemens) zeigen, wie die beschriebenen Methoden und Konzepte zur nachhaltigen Steigerung des Markenwerts in der Unternehmenspraxis beitragen.

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