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Profitabilität durch das Management von Kundentreue

Profitabilität durch das Management von Kundentreue

Matthias Dittmar

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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Obras de teatro, textos teatrales
ISBN:
9783824471270
72,30 €
IVA incluido
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Sobre IBD

Der Autor entwickelt anhand eines praktischen Beispiels aus der Automobilindustrie eine Systematik, mit der der Kundenwert quantifiziert und der Wirkungsgrad von Investitionen in zufriedenheits- bzw. loyalitätssteigernde Maßnahmen abgeschätzt werden kann.

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