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Profilierung von Dienstleistungsmarken in vertikalen Systemen

Profilierung von Dienstleistungsmarken in vertikalen Systemen

Claudia Meffert

96,20 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9783824477203
96,20 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Claudia Meffert integriert die vielfältigen Erkenntnisse zum Management von Markenportfolios, der Markentrans-fer-forschung und des vertikalen Marketing und entwickelt sie mit Blick auf das Management von Dienstleistungsmarken weiter.

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