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Produktivität von Dienstleistungen

Produktivität von Dienstleistungen

Britta Lasshof

103,37 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835002555
103,37 €
IVA incluido
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Sobre IBD

Britta Lasshof zeigt, dass der Kunde in Folge der notwendigen Integration erheblichen Einfluss auf die Produktivität ausübt, und belegt dies durch eine Fallstudie. Mit dem Ziel der Produktivitätssteigerung unter Ausnutzung der Kundenmitwirkung wird erstmalig ein mathematischer Ansatz entwickelt, der die Co-Produktion zwischen Anbieter und Nachfrager optimiert.

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