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Product, Platform and Audience

Product, Platform and Audience

Product, Platform and Audience

Robert J Phillips

40,78 €
IVA incluido
Disponible
Editorial:
Emerging Technology Networks
Año de edición:
2018
Materia
Emprendimiento y emprendedores
ISBN:
9780648277507
Páginas:
224
Encuadernación:
Rústica
40,78 €
IVA incluido
Disponible

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Sobre IBD

Join digital publishing expert Robert Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

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