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Product and Services Management

Product and Services Management

George J Avlonitis / Paulina Papastathopoulou

262,53 €
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Editorial:
Sage Publications
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9781412908641

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Sobre IBD

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

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