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Problemas e perspectivas dos retalhistas locais

Problemas e perspectivas dos retalhistas locais

Debangshu Sarkar / Jyotirmoy Koley

60,58 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208800291
60,58 €
IVA incluido
Disponible

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Sobre IBD

Este estudo investiga os desafios enfrentados pelos retalhistas locais em Bhatpara, um centro urbano em rápido crescimento em North 24 Parganas, Bengala Ocidental, devido à globalização e ao retalho organizado. A investigação visa identificar oportunidades de crescimento, inovação e adaptação, contribuindo simultaneamente para o conhecimento existente sobre gestão do comércio retalhista, empreendedorismo e desenvolvimento de pequenas empresas. O estudo utiliza um estudo descritivo entre 30 inquiridos, revelando constrangimentos financeiros, questões relacionadas com o trabalho, dificuldades de marketing e lutas pessoais. Os desafios incluem o acesso inadequado ao capital de exploração, salários mais elevados, absentismo, concorrência de estabelecimentos maiores e falta de informação sobre o mercado. As conclusões servirão de base às decisões e intervenções políticas para apoiar o crescimento e a sustentabilidade das empresas retalhistas locais.

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