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Principles of Retailing

Principles of Retailing

Christopher Moore / John Fernie / Suzanne Fernie

328,34 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781138791947

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Sobre IBD

To be strong candidates for careers in retail, one of the biggest and most important sectors in today’s economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

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Otros libros del autor

  • Principles of Retailing
    Christopher Moore / John Fernie / Suzanne Fernie
    Retailing is one of the biggest and most important sectors in today’s economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a d...
    Disponible

    168,72 €