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Principles and Practice of Marketing

Principles and Practice of Marketing

Jim Blythe

279,34 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781446273999

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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