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Preiswettbewerb in Krisen

Preiswettbewerb in Krisen

Ronny Fürst

72,52 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482009
72,52 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Ronny A. Fürst untersucht, wie sich Krisen auf den Preiswettbewerb auswirken, und evaluiert die Eignung von Preissenkungen zur Krisenbewältigung sowohl unter nachfragerorientierten als auch unter konkurrenzorientierten Gesichtspunkten. Auf dieser Basis entwickelt er ein Konzept zur preispolitischen Krisenbewältigung.

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