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Preisverhalten im Wettbewerb

Preisverhalten im Wettbewerb

Dirk Totzek

85,32 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834929051
85,32 €
IVA incluido
Disponible

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Sobre IBD

Auf Basis einer branchenübergreifenden Unternehmensbefragung und einer experimentellen Untersuchung nimmt Dirk Totzek eine integrative Betrachtung von Einflussfaktoren, Arten und Erfolgsauswirkungen des Preisverhaltens im Wettbewerb vor.

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