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Preismanagement kompakt

Preismanagement kompakt

Hermann Simon

72,68 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Ventas y marketing
ISBN:
9783409132329
72,68 €
IVA incluido
Disponible

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Sobre IBD

Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung.

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