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Preismanagement für Telekommunikationsdienstleistungen

Preismanagement für Telekommunikationsdienstleistungen

Cornelia Schön-Peterson

85,24 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478514
85,24 €
IVA incluido
Disponible

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Sobre IBD

Cornelia Schön-Peterson entwickelt Modelle und Methoden zur optimalen Gestaltung zweiteiliger und innovativer, multiattributiver Tarife. Diese bilden die Grundlage eines Decision-Support-Systems, dessen Leistungsfähigkeit und Praxistauglichkeit im Rahmen eines integrierten Preismanagements in einer Fallstudie demonstriert wird.

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