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Preisbildung für Produktlinien

Preisbildung für Produktlinien

Henrik Haverkamp

84,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824483464
84,38 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis der präskriptiven Entscheidungstheorie sowie der Bayes-Statistik entwickelt Henrik Haverkamp einen Ansatz, der Entscheidungsträger unter Berücksichtigung ihrer preispolitischen Ziele sowie empirischer Daten zum Auswahlverhalten heterogener Konsumenten bei der optimalen Festlegung von Preisen für eine Produktlinie unterstützt. Die Anwendung wird am Beispiel eines Anbieters von Internetzugängen dargestellt.

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