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Praxisorientiertes Business-to-Business-Marketing

Praxisorientiertes Business-to-Business-Marketing

Harald Kindermann / Kurt Gaubinger / Thomas Werani

53,85 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783834903464
53,85 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Autoren vermitteln die Grundlagen des Business-to-Business-Marketings in kompakter Art und Weise. Die Fallstudien gehen auf geschäftstypenspezifische Situationen ein und beziehen sich auf konkrete Problemstellungen realer Unternehmen. Der Aufbau des Buchs orientiert sich konsequent am Marketing-Management-Prozess. Die Integration von Lehr- und Fallstudienbuch hat nicht nur für die praxisorientierte Ausbildung an Hochschulen einen besonderen Stellenwert, sondern ermöglicht auch dem Praktiker, vertraute Fragestellungen vor dem Hintergrund konzeptioneller Überlegungen neu zu bewerten.

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