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Praxis des Customer Relationship Management

Praxis des Customer Relationship Management

 

71,46 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783409218900
71,46 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

'Praxis des Customer Relationship Management' umfasst ein vielschichtiges Spektrum von Lösungen und Erfahrungsberichten zu Planung, Durchführung und Kontrolle von CRM-Projekten aus verschiedenen Industrie- und Dienstleistungsbereichen. Neben Beiträgen zu organisatorischen und technischen Voraussetzungen für die Einführung von CRM-Systemen werden auch Best-Practice-Lösungen für die Organisation und Umsetzung von Kundenbindungskonzepten präsentiert. Die 2. Auflage trägt dem aktuellen Trend Rechnung und zeigt, wie aus bestehenden CRM-Systemen zur Erfassung von Kundendaten sinnvolle Aussagen und Maßnahmen zur aktiven Steuerung der Kundenbeziehung abgeleitet werden können.

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