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Präferenzmessung in industriellen Verhandlungen

Präferenzmessung in industriellen Verhandlungen

Uta Herbst

96,71 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835008045
96,71 €
IVA incluido
Disponible

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Sobre IBD

Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab.

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