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Präferenzmessung in der Online Medien-Distribution

Präferenzmessung in der Online Medien-Distribution

Thomas Nitschke

84,96 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824482986
84,96 €
IVA incluido
Disponible

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Sobre IBD

Am Beispiel von Kinofilmen analysiert Thomas Nitschke die präferenzdeterminierenden Eigenschaften der Online Medien-Distribution und leitet die individuelle Zahlungsbereitschaft der Konsumenten für Video-on-Demand im Internet ab. In einem vom Autor entwickelten Modell wird das Sharing-Verhalten in Tauschbörsen durch Reziprozität, monetäre Anreize und Kosten erklärt.

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