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PR- A Persuasive Industry?

PR- A Persuasive Industry?

S. Goldsworthy / T. Morris

78,95 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9781349302208
78,95 €
IVA incluido
Disponible

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Sobre IBD

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

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  • PR- A Persuasive Industry?
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