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Power of Surge

Power of Surge

Holly Rollo

19,54 €
IVA incluido
Disponible
Editorial:
Advantage Media Group (IPS)
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781642258110
19,54 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

2025 NYC Big Book Awards Distinguished Favorite - Sales & Marketing2025 AXIOM Business Book Awards Bronze - Business Technology 2024 North American Book Award Silver - Business Entrepreneurial 2024 Goody Business Book Awards - Gamechanger 2024 Goody Business Book Awards - Technology 2024 Best Book Award - FinalistFor CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach to marketing using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales, marketing, and customer success, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI.The book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You’ll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for a competitive advantage and transaction success.

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