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Pourquoi les réseaux ne peuvent pas battre Netflix

Pourquoi les réseaux ne peuvent pas battre Netflix

Eun-A Park

43,69 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207788309
43,69 €
IVA incluido
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Sobre IBD

L’ouvrage s’interroge sur les raisons pour lesquelles les principaux fournisseurs audiovisuels américains ont cédé l’initiative des services de télévision OTT à des nouveaux venus tels que Netflix, alors que les leaders du marché au Japon et en Corée ont innové et adopté les services OTT avec beaucoup plus d’empressement. En d’autres termes, pourquoi l’innovation s’est-elle produite au centre des systèmes médiatiques du Japon et de la Corée du Sud, contribuant ainsi à l’enracinement des leaders du marché, alors qu’elle s’est produite en marge du système américain, menaçant le statu quo ?

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