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Potrzeba eksploracji danych w sektorze bankowym - ocena

Potrzeba eksploracji danych w sektorze bankowym - ocena

Vivek Bhambri

104,93 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Informática: cuestiones generales
ISBN:
9786208970949
104,93 €
IVA incluido
Disponible

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Sobre IBD

Sektor bankowy na całym świecie przechodzi obecnie zmianę paradygmatu, w której automatyzacja i szybkość są słowami kluczowymi. Wielkość baz danych w bankach rośnie w tak alarmującym tempie, że banki nie są w stanie zarządzać bazami danych, a tym samym nie są w stanie wykorzystać danych do podejmowania właściwych decyzji. Stają się one bogate w dane, ale ubogie w informacje. Banki zaczęły zdawać sobie sprawę, że ich największym atutem są dane i wykorzystują najnowsze techniki eksploracji danych do segmentacji klientów, profilowania, wykrywania oszustw, zarządzania relacjami z klientami oraz przewidywania przyszłych trendów. Książka ta podkreśla potrzebę eksploracji danych w sektorze bankowym oraz sposób, w jaki techniki te mogą być wykorzystywane przez banki do poprawy ich wyników w dzisiejszej zglobalizowanej gospodarce.

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