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Positioning Theory and Strategic Communication

Positioning Theory and Strategic Communication

Melanie James

342,45 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9780415532631
342,45 €
IVA incluido
Disponible

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Sobre IBD

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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