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Positioning the Brand

Positioning the Brand

Jaap van der Grinten / Rik Riezebos

268,23 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Empresa y gestión
ISBN:
9780415665186

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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

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